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Foundations.
Partnerships.
Opportunities.

Leading with experience, precision and innovation.

Since 2009, our mission has remained the same — to support our customers and to serve our community every step of the way. At EF, carpet production happens all under one roof, and this Four Walls Process allows us to be nimble, maximizing sustainability and efficiency. Engineered Floors raises the floor when it comes to manufacturing.

Our Founder

Bob Shaw doesn’t do things halfway. When most would consider retirement after a successful career in the flooring industry, Mr. Shaw decided to completely reimagine the way carpet is made. He founded Engineered Floors, and revolutionized the industry with PureColor solution dyed fiber.

Mr. Shaw says, “We expect to be a player in the carpet business over a long period of time. Obviously, if you’re going into business, and business is a game, you play the game to win.” And that, “the latest innovation and technology has always been important to us. Whether it is carpet or LVT, our customers can expect high-quality, stylish products made with disruptive technology like solution-dyed PET or digital print LVT. We will continue to innovate.”

Innovation drives our founder and our vision for the future of flooring.

Photo of EF Founder Bob Shaw

Our Brands

DreamWeaver

OUR RESIDENTIAL SOFT SURFACE BRAND

DreamWeaver is Engineered Floors residential carpet brand, serving our retailers and their customers with beautiful soft surfaces featuring exceptional warranties.

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PureGrain Logo

our RESIDENTIAL hard surface brand

PureGrain is Engineered Floors residential hard surface brand, providing retailers and their customers a wide array of realistic, durable, and highly livable options.

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Pentz Commercial Flooring Logo

our COMMERCIAL FLOORING brand

Pentz is Engineered Floors main street commercial brand, serving our retailers with a wide assortment of broadloom, tile, and plank options designed to upgrade any commercial interior spaces.

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Dwellings Builder Brand Logo

our BUILDER brand

Dwellings in Engineered Floors builder brand, serving our new home builders and their clients with exceptional offerings to exceed the expectations of any new home buyer.

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Engineered Floors Multifamily Logo

our multifamily brand

EF MF is Engineered Floors multifamily market brand, serving our property owners and managers by cost efficient solutions for all of their flooring needs.

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The History of Engineered Floors

A large yellow excavator against a blue sky.

2009

Dedicated to innovation, every step of the way

Engineered Floors breaks ground on its Calhoun, Georgia plant.

Aerial view of the EF Calhoun plant with multiple loading docks and trailers.

2010

Going the extra yard with a better solution

Calhoun plant becomes fully operational, both yarn and solution-dyed polyester production begins.

Aerial view of the EF Enterprise Drive HQ.

2011

Growing strong and making dreams come true

EF acquires DreamWeaver

EF breaks ground on its Enterprise Drive plant.

A graphic representative of the PureColor brand

2012

Adding capacity and challenging traditions

EF introduces PureColor brand to the market.

Calhoun and Dalton facilities expand to increase manufacturing capacity.

EF reaches 1 million square feet of carpet production.

Aerial view of the SAM Plant under construction

2013

BREAKING NEW GROUND IN OUR HOME TOWN

SAM plant breaks ground to create a fully integrated yarn and carpet manufacturing facility, which will total 2.8 million square feet when completed.

Street view of a home under construction.

2014

Expanding to serve more businesses, better

EF adds Dwellings as a builder brand.

Thread and fiber spools being wound into PureColor carpet

2015

Cultivating a diverse family of brands

EF introduces the PureColor family of brands. Total manufacturing reaches 3.1 million square feet.

A heap of PVC

2016

Making our mark on the world stage

EF unveils the Lifetime Pet Warranty.

EF merges with J+J Flooring Group.

Pentz Commercial Flooring Solutions launches.

EF becomes the third largest manufacturer in the world.

Aerial view of the state-of-the-art modular carpet file manufacturing facility under construction

2017

Expanding our horizon to cover all markets

PureBac is introduced to the market.

EF acquires Beaulieu of America assets.

EF begins to break ground on a state-of-the-art modular carpet file manufacturing facility.

Aerial view of the EF Commercial Tile plant

2018

More selections for your flooring needs

EF introduces the comprehensive hard surface product line.

EF introduces ColorBurst.

Commercial tile plant becomes operational.

Closeup image of the twistX yarn fibers tightly wound.

2019

Adding an extra twist

twistX yarn system unveils, establishing EF as an industry leader for durability in synthetic fiber.

Closeup image of ENSIGNIUM DLVT, highlighting the wood grain patterns

2020

Embracing new technology for next-level style

The DW Select carpet line, featuring twistX releases.

EF launches ENSIGNIUM – the most innovative digital-printed LVT collection on the market.

A cozy room scene featuring EF Timberstep Hard Surface flooring in a bedroom

2021

Elevating floors through innovation and imagination

DreamWeaver introduces the TimberStep hard surface collection.

A room scene showing both carpet and hard surface flooring existing together harmoniously in a room.

2022

The future holds endless possibilities...

Engineered Floors launches a website that matches the style and sophistication of EF’s curated collections. EF offers new video covering how carpet is made — Click here to view.

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